Celeste Talent Agency signs first MENA creators as global roster tops 3M audience

Celeste Talent Agency has expanded into the Middle East by signing its first creators from the UAE, adding a combined audience of more than 3 million to its roster. The London-founded agency says the move advances its international growth and deepens brand connections across the MENA region.

Why it matters: - Celeste Talent Agency is moving beyond the UK and US and into MENA, a region with a fast-growing creator economy and brand demand. - The addition of the agency’s first MENA creators gives Celeste a combined audience of more than 3 million across its global roster. - The expansion could help brands reach creators with local relevance across borders.

What happened: - Celeste Talent Agency announced its expansion into the Middle East on July 23, 2026. - The London-founded entertainment and creator partnerships agency signed its first MENA-based creators. - The first creators added to the roster are based in the United Arab Emirates. - Founder Lojain Maksoud said the agency wants to help talented creators in the MENA region reach a global audience.

The details: - Celeste Talent Agency was founded in London and works in entertainment and creator partnerships. - The agency has worked with UK and US brands including HelloFresh, KatKin, and Qure Skincare. - Celeste said it is in active conversations with brands across the region. - The agency plans to keep growing its international roster over the next few months. - Maksoud said her interest in Middle Eastern stories was shaped by her upbringing in Dubai and Doha, her studies in London, and early work at Creative Artists Agency in Global Scripted Television. - Celeste says it helps global brands connect with audiences through digital media, film and television. - The agency also works with production partners on product placements in film and television projects. - Celeste is currently operating in the UK, US, and MENA. - More information is available on the company website. - Celeste Talent Agency’s LinkedIn page is here.

Between the lines: - Maksoud’s background suggests the MENA expansion is both a business move and a personal one. - Celeste is positioning itself as a bridge between creator campaigns and traditional entertainment, which may make it more attractive to brands looking for cross-platform exposure. - The agency’s focus on “authentic voices across borders” signals a strategy built around regional relevance rather than generic global reach.

What's next: - Celeste says it expects to continue adding creators as it expands its roster internationally. - The agency is likely to keep building relationships with brands in MENA as it formalizes the new market push. - Further announcements may follow as Celeste grows its footprint in the region.